Paragraph One: State What You Want to Get Done
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Paragraph One: Location, Location, Location
Paragraph One: Location, Location, Location
Whatever readers see in the opening paragraph they deem to be most important.
Location is paramount. Location drives value in real-estate, retail, and reading. The farther readers get from the opening paragraph, the less value they give the information.
Some of you were taught that the closing paragraph is equally important because it is the last thing people read, and so they must remember it. But readers often don’t get to the last paragraph and if they do they often discount its importance.
State What You Want to Get Done
Keep a business perspective. The opening you choose depends on the tone you wish to create.
Ask a Question
Could we talk about changing the specifications for the muffler bearings?
Make Definite Statement
I am recommending we purchase the WidgetMaster 5000 with the cloaking device.
Extend Goodwill
I appreciate all the effort you put into organizing the holiday party and would like to apologize for the behavior of several of our senior staff.