Chapter 1
Chapter 2
Chapter 3
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The Reader’s vs Writer’s Perspective

Still Need Proof that Readers and Writers Have Different Ideas?

The following examples clearly show the difference between readers and writers

  • The first example is written from the writer’s point of view — loaded with information.
  • The second is written for the reader — and it gets things done.

Writer’s Perspective

Reader’s Perspective

Read, Toss, or File?

It’s obvious which email would get results. If your message is direct and to the point, it will grab the reader’s attention. It will answer any question immediately and most likely generate the response you want.

This isn’t gimmickry. It’s effective on-the-job writing. It’s what this training program is all about!